Cambozola

A little extra

The ask

Convince brie-lovers who are skeptical about blue cheese to try (and fall in love with) Cambozola, the extraordinary combination of brie and blue cheese

The Concept write-up

Cambozola has a little extra for the flavor-seeker: silky, rich brie with notes of sweet alpine cream and delicate blue that surprise and delight. But it's so much more than flavor. There's a little extra personality, a little extra elegance, a little extra delicacy – which comes together to add a little extra something wherever you serve it. So go ahead... indulge in a little extra.

The plan

We developed a strategy to target our audience where they are, on social media. Using mouth-watering photography paired with indulgent messaging showcasing the unique taste of Cambozola soft-ripened cheese.