Sprint & NBA Partnership

The Crossover

the ask

Showcase Sprint’s ability to get the NBA fans closer to the game.

The Idea

In partnership with the NBA, We developed “The Crossover”, a docu-styled web series allowing Sprint customers to deep dive into the lives of their favorite players and some of their most memorable moments of their careers. 

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The Content

Before YouTube became YouTube, we developed a microsite to house the video content series. Beginning from the NBA All-Star game to the end of the regular season, we released one episode per week showcasing the in’s and outs of the NBA’s rising stars.

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the support

Each week during the NBA Halftime Report on TNT the crew would announce that week’s player and preview the episode Live on air, driving the audience to watch the full episode on the crossover microsite.