Sears

“Seriously?” and “It’s Time”

The ASk

Reinvigorate a traditional US brand for a modern audience

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 The plan

Create champagne content on a Miller High Life budget. We created quick-turnaround videos (2-weeks from concept to in-market content) for Sears. We helped drive awareness from seasonal product focus periods to Sears Shop Your Way rewards program with the “Seriously?” campaign and kicked spring off right with the "It's Time" campaign.

“Seriously?”

Shop Your Way

“It’s Time”