Werther’s Original

Richlicious!

The ask

Launch Werther’s newest product — Chocolate Covered Caramels

The Concept write-up

What happens when you combine an iconic classic flavor with another fan favorite?
A whole new adjective and one delectably designed campaign.

The plan

We developed a product awareness campaign to introduce the latest caramel creation within the Werther’s Original roster. On a limited media buy we utilized TV and OLV and our social channels to spread the word about Werther’s rich tasting caramel covered in delicious chocolate for one unique Richlicious bite.

Social

Through a combination of paid and organic social. We seeded our delicious message on our Instagram page to invigorate and engage our base consumers to try Werther’s Original new chocolate covered caramels with polls, gifs and static posts.