Mamba Fruit Chews

Take a Beat.

the ask

Launch Mamba Fruit Chews first US national campaign.

The Concept Write-up

Wake up. Work. Sleep. 
Repeat.  
Wake up. Work. Sleep. 
Repeat. 
Wake up. Work. 
Mamba. 

Sometimes the best thing we can do before moving onto the next thing is to take a second for ourselves. 
Step back and recharge. So next time you’re whac-a-moling your way through life, just remember there’s always time to Take a Beat.

A little background

Since this was the first national campaign for the brand, I created a comprehensive design system from the ground up.
This included a North American campaign style guide for the US and Canadian markets.

The plan

After developing the brand look and feel we developed a social-heavy awareness campaign including OLV, e-commerce and POS to hit our consumers
within their on-the-go lifestyle and remind them that sometimes you need to take a beat from your busy life and recharge with Mamba.

social

We created unique social pillars consisting of flavor-focused product posts, Mamba mantras and amplified our current consumers’ love for the tasty fruit chews. We also enhanced our social output using an influencer program to seed the Take a Beat messaging on TikTok.