Sears & Operation Homefront

Heroes at Home

The ask

Relaunch the Sears wish book catalog with something truly memorable.

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 The idea

In partnership with Operation Homefront and Sears, we wanted to relaunch the Sears wishbook with a mortgage-free home for veterans and their families.
This is their story.

The plan

Brand the partnership and film the surprise of one lucky veteran and his family with a brand new home.