Toffifay

Das is good.

The ask

Create a quick and simple way to inform the public about the delicious taste of Toffifay while honoring the roots of the brand.

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 The Concept write-up

As a candy with German roots, Toffifay has had to stand the test of delicious taste. Because it’s not every day Germans give out a compliment or praise. But when they do, it’s a true honor. 

So, let’s spread that stamp of approval with our American audience and show the world that when it comes to Toffifay, DAS IS GOOD.

The plan

Using the love already out there from our existing Toffifay consumers, we amplified those voices for a “tastimonial” series of UGC content on our social channels. We then showcased Toffifay’s flavor profile through e-commerce banners.